8k. We’ve selected some of the most impactful campaigns over the last ten years to demonstrate Twitter’s incredible rise in the world of marketing and highlight the best of the last decade. Apr 6, 2022 · The ad was highly criticized and called upsetting. Dec 8, 2020 · The campaign launched on social media and achieved the highest engagement of any campaign AA has run on the platform to-date. Ad Apr 19, 2024 · Top AI-Generated Advertising Campaigns from Famous Brands. The Pre-50s Decade: Organised Indian advertising started when B Duttaram set up his advertising agency in Mumbai in 1905. The campaign was a partnership with drag stars Trixie Mattel, Kim Chi, and Gottmik, and each of their go-to Chipotle orders were featured on the Chipotle app and website, with $1 of each entree donated to an LGBTQ+ charity. For its 2019 campaign to celebrate 100 years of business, Tesco heavily drew on nostalgic elements, referencing key moments (and cult figures) of past decades. War broke out in February, followed by a souring economy and ad market. Emergent categories that initially stoked excitement fell silent amid a rash of controversies, leaving a marketing void. Dec 28, 2023 · Patagonia’s “Don’t Buy This Jacket” campaign was an innovative marketing campaign that aimed to encourage customers to buy less and reduce their environmental impact. Oct 7, 2021 · Well, there is something else Spotify is famous for: its holiday marketing campaigns. This worldwide marketing campaign included advertisements, videos, workshops, events and even a book and a play. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year's top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling. A digital marketing campaign is much different than a traditional one. Dec 4, 2011 · Source: Adkatha, The Story of Indian Advertising The story of Indian advertising told through some of the most iconic campaigns from 50s to till now. Most Innovative Companies Awards Super-Early Rate Deadline This Friday, 7/26. Oct 13, 2017 · The Top 15 Iconic Marketing Campaigns in History Every day, companies and causes of all types and sizes try to get your attention and to persuade you to buy their products, embrace a category, shift your impression of their company, support their cause, or vote for their candidate. AFP via Getty Images. 1. 5 billion on holiday season advertising, as most brands go all in to create brilliant Christmas commercials. Super Bowl 2012. ” Amy Adlerstein, SR. Sep 19, 2023 · Red Bull’s Stratos campaign is one of the most famous and successful examples of collaboration marketing at work inside an advertising campaign. For brands in Bangalore looking to achieve similar fame, partnering with a skilled digital marketing agency in Bangalore can be the key to crafting famous aggressive marketing campaigns that resonate with local Apr 26, 2024 · 3. ” So, it’s all about spreading positivity and sweetness in a really fun and creative way! 2. And to keep up with both parameters in this digital wave, AI-generated advertising is undoubtedly a must. Mar 29, 1999 · First of all, our thanks to Kurt Kroner, the man behind the defining example of the greatest advertising campaign of the century. Real Beauty – Dove. So let's take a closer look at them. In 2012, Huggies marketing failed hard with “The Dad Test. Retention Marketing Manager for Canvas People. #PublicRelations #FamousCampaigns Mar 7, 2022 · What was the best digital marketing campaign of 2019? In 2019, the life assurance and pensions company Irish Life produced a campaign highlighting the fact women in Ireland are likely to receive Jan 22, 2024 · These famous marketing campaigns not only strengthen sales but also remain forever in public memory, becoming a part of pop culture. Let's move on to my list of the most powerful marketing campaigns ever! 1. Jan 18, 2023 · This campaign has been trending on social media platforms for a few days now, so it is safe to say that the marketing campaign has been very successful. May 24, 2023 · Their movie marketing campaigns incorporated a lot of drip-feed marketing to build excitement and anticipation around the new films. Responsibly” tourism marketing campaign Mar 30, 2022 · 13 Famous Marketing Campaigns From the Last 100 Years Leesa Davis The first television commercial to air in the world was in 1941 for the Bulova Watch Company, which cost between $4 and $9 to make (less than $200 in today’s dollars). The ‘Imagine’ poster campaign, which is supported by Creative Equals, Goodstuff, Assembly and Open Media, ran across the UK on social, OOH and in cinemas. Later, an apology was released by McDonald’s in which they said “This was by no means an intention of ours. Apple: Shot on iPhone. Pantene: Whip It! Ad. Jun 19, 2023 · Top 30 marketing campaigns for all time. #PublicRelations #FamousCampaigns Jun 6, 2023 · Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric. Mar 1, 2022 · By mixing old-school marketing with a new approach and a personal twist, the Coca-Cola Company launched one of its best ad campaigns ever that proved to be a successful strategy to reach teenagers. Which one is a famous advertising campaign? Some of the most iconic campaigns have transcended traditional marketing, turning into cultural phenomena, and inspiring a new wave of wanderlust. It Has a Clear Message. Heinz and Absolut successfully utilized social media advertising by targeting mega influencers to create awareness around their new product. This campaign reminded us This marketing campaign recreates the famous and iconic ‘Asli Swad Zindagi Ka’ ad with a different perspective. ”Good Luck Girls Campaign” admires girls, honors their success, and appreciates their rise as powerful role models. Dec 29, 2019 · The pressurized suit used during the Red Bull Stratos mission by daredevil Felix Baumgartner in [+] October 2012. ‘Hilltop’ (1971) Kicking off with the most iconic Coca-Cola ad, this 1971 spot depicted a This ad campaign spoke about how things like washing laundry are not just the work for a woman. The campaign focused primarily on the Beetle’s form, which was considerably smaller than most cars being sold at the time. Sep 22, 2015 · TV ads are getting better. 3m to appear in the Just Eat ad campaign, but that must look like a good investment for the takeaway giant given its performance in 2020. In 2020, like the previous years, there were several advertising campaigns that created a memorable buzz among their audience. " The ebook also includes the Top 100 Ad Campaigns of the 20th Century. Nov 20, 2019 · Nostalgia is a strong driver of emotion, which can in turn help to make marketing more effective. Then, I repurpose the copy across design, audio, and video into different social media platforms and formats. Dec 4, 2023 · The campaign was a further example of the brand taking its financial success over the past few years and reinvesting it in marketing and branding. Jan 9, 2017 · Yep, movie marketing campaigns are some of the most attention-grabbing pieces of marketing out there, and there are ones aimed at just about every single person out there. Jun 3, 2017 · With Apple's WWDC just around the corner next week, we took the opportunity to look back at some of the tech giant's popular ad campaigns and advertisements. The Top 15 Ad Campaigns of the 21st Century will be part of the ebook, "Advertising Age: Top Ad Campaigns. Butter Cookie Launch Campaign By Amul. We ranked the popular ones based on Jan 23, 2024 · The campaign on social media perfectly captures Cadbury’s tagline, “Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye,” which translates to “Let something good happen, let’s have something sweet. One of the advertisements showed the father discovering that his daughter, who is a skilled worker, has several tasks at her disposal. Our Methodology. Plus the ad “significantly exceeded” key creative impact metrics, according to the brand, making it one of the strongest Guinness campaigns of the last decade. Here are the 30 best marketing campaigns by big companies of all time: 1. Top 10 Travel Marketing Campaigns Oct 24, 2023 · Editorial photo for a financial news article. Source. Compelling and story-driven, Reebok’s 25,915 Days marketing campaign demonstrates how powerful drawing true emotional connection can be. To compile our list of the 20 best marketing campaigns of all time, we decided to use a consensus based approach by . Oct 18, 2023 · 15. These campaigns pushed the boundaries of traditional job ads, and for many, the application processes went viral. As 2019 closes it’s time to call out some of our favourites. Famous Campaigns is an independent blog dedicated to celebrating the best in PR and marketing stunts and campaigns. Dec 15, 2022 · #20 Ad campaign tackles everyday gender bias. It just makes you feel like you’re in the known and like you have an ear for good music. Apple launched its “Shot on iPhone” marketing campaign in 2014 with the purpose of showcasing the phone’s camera. While the campaign highlighted the iPhone’s high-tech features, it turned to an old-school medium to share how photographers around the world were using its advanced camera system: billboards. How can your brand make a splash in a sea of marketing noise? Let's dive in and learn from the most successful marketing campaigns in the Philippines!Every day, Filipinos are bombarded with marketing and advertising messages from all directions--on billboards, TV ads, radio spots, and online promotions. Oct 30, 2019 · 16. Before the first film of the latest Star Wars trilogy “The Force Awakens” went to the cinema, Disney released a series of posters, documentaries and behind-the-scenes footage to tease fans. With so much going on, these days movie makers have almost always got to do more than just put out an incredible trailer that leaves viewers desperate for more. According to a study of more than 1,000 consumers by creative agency JWT, 70% of consumers think advertising is more creative than in the past, while 56% find it more entertaining, 58% funnier and 63% higher quality. Huggies makes fun of fathers. #PublicRelations #FamousCampaigns Nov 23, 2018 · 5. Without further ado, let’s get into some examples! The campaign flagged online bullying in real time, outlining how it drives all too frequent attempts at suicide. Examples of recruitment marketing campaigns May 9, 2019 · Integrated Marketing Campaigns: A marketing approach that involves creating a unified and seamless brand message. Dec 28, 2023 · The Most Investment-Worthy Designer Handbags of 2023, According to Resale Data. In August, Kraft Heinz CFO Andre Maciel declared the business would continue to invest in marketing, with its Q2 marketing spend increasing 23% year on year. Oct 20, 2023 · 3. With people spending over 9 hours a day online, and more than 3 hours each watching TV and Dec 9, 2018 · #23 Ireland’s most famous statue fronts a new breast cancer awareness campaign. Jigsaw’s Love Immigration There’s been a surge of socially conscious campaigns in recent years, as consumers look to brands to do more than just sell. I’ll point out what worked and how you can replicate their success in your own ads. Jun 22, 2023 · A global standardization strategy refers to the ability to use standardized marketing messaging and campaigns across markets, countries, and cultures. They are endlessly relatable. Dec 16, 2019 · Over the last 12 months we’ve blogged about 500+ head-turning, creative marketing campaigns from all across the globe. However, the main difference lies in the fact that a digital marketing campaign is more interactive, dynamic, and sustainable than a traditional Although it’s now impossible for marketers to imagine a world without Twitter, conscious campaigns and movements on Twitter are still relatively recent. Oct 22, 2021 · A successful influencer marketing campaign in the summer of 2021 was a partnership with drag queens to celebrate Pride Month. Dec 9, 2020 · This means more companies are spending marketing dollars to attract customers. They went all out, per Wired: from Nov 3, 2023 · 13 Examples of Successful Influencer Marketing Campaigns. He wasn't the copywriter. The campaign was launched in 2011 and featured a full-page ad in The New York Times that showed one of Patagonia’s best-selling jackets with the headline “Don’t Buy 2. Dec 1, 2021 · KFC – ‘Your Chicken Could Never’ KFC has enjoyed a stellar – if eventful – 18 months, which has seen the brand close its 500 restaurants across the UK and Ireland and halt its six-decade old ‘It’s Finger Lickin’ Good’ slogan in response to Covid, as part of its first global campaign. Jul 28, 2019 · 4. Reebok: 25,915 Days Marketing Campaign Creates Strong Emotional Connections. Amul-‘Amul doodh pita hai India’ Amul, the brand known for its witty and relatable ads, took a health-conscious turn in the 90s with the ‘Doodh Doodh’ jingle. Oct 10, 2023 · Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But at a higher level, this campaign does show how marketers can get creative with ambush marketing to cause a buzz that gains attention from a wide range of audiences. In fact, there are several differences between both types of campaigns. ”The multichannel campaign pitted fathers against their children’s dirty diapers. #PublicRelations #FamousCampaigns Sep 28, 2021 · Reengagement marketing campaigns: to get dormant or former customers to come back. Mar 11, 2014 · It was a great way of getting people involved in a fun campaign that allowed them be show off their creative side while also finding out more about Samsung’s products. Famous PR campaigns which grabbed attention for the brands behind them, inspired publicity stunts that crashed into our newsfeeds and social media timelines. Viewers could interact with the polar bears, who were supporting different teams, by asking questions and posting photos to Facebook or Twitter. In 2012, Coca-Cola’s Super Bowl ad campaign involved two polar bears that reacted to events on the field in real time. The best Christmas marketing campaigns ever. 98. They are inspired by the culture we live in. These influencer marketing campaigns will provide a wealth of ideas and insights to inspire your next campaign. LT. In fact, the campaign has been running for 15 years and is widely noted as one of the most successful marketing campaigns. Sep 14, 2023 · Marketing the brand’s iconic ‘Beetle’ car, the campaign has been ranked as the best ad campaign of the 20th century by Ad Age, while it perfectly embodies the importance of simplistic messaging and eye-catching imagery. Marketing can change the world. McDonald’s was accused of exploiting the misery and pain of children by selling food. General Marketing Campaign. LOGIN. Searches for Fenty Beauty increased by 833% after the split-second Invisamatte moment, and a TikTok from the official retailers account managed to generate 13million views ahead of the performance. Rebranding marketing campaigns: Nothin’ like showing your new makeover to the world. The buxom statue of Molly Malone is one of Ireland’s most recognisable and Instagram-ed monuments, attracting hordes of tourists daily. Google Search On “One of the most successful marketing campaigns is Google’s ‘Search On’ campaign. It’s a tricky balance to get right, as the likes of Pepsi showed with the failure of its Kendall Jenner ad. Another campaign cocking a snook at Apple fanboys, this time by creating a digital queue in preparation for the launch of the Galaxy S4 in New Zealand. Nike, the owner of a history of creating inspirational global advertising campaigns, launched an influencer-filled cinema, online and mobile marketing campaign to reconnect with its young urban target audience in the UK and create a London-centric campaign. Barclays Moneyverse Matchmaking Jul 12, 2017 · According to Dr. May 26, 2020 · We take a look at how marketing and avertising has changed over the last 20 years, and walk you through our picks for 6 Iconic 2000's Marketing Campaigns. Dec 28, 2021 · Image source. That was Julian Koenig. Nov 15, 2022 · This is an environmental truth, but it’s also the first line of a moving marketing campaign video from Scotland, one of a handful of recent tourism campaigns tackling the theme of environmental awareness and respect for the land. Revelations at Apple’s WWDC, including upcoming Dark Mode. The Telfar Shopping bag, Hermès Constance and Louis Vuitton Neverfull all retained more than 100% of their retail Dec 12, 2022 · Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. Since 2015, Ariel’s multi-award-winning #ShareTheLoad marketing campaign has been exposing the realities of inequality in Indian homes. The best marketing campaigns of 2021: Part 2 Jul 3, 2024 · This type of marketing campaign can take place on a variety of platforms. Rapper, bon viveur and self-confessed foodie Snoop Dogg was reportedly paid £5. Mar 7, 2024 · Digital Marketing Campaign vs. Making the top campaigns list again this year (WWDC ranked at number 13 in last year’s version of this blog post), Apple got people talking about its Worldwide Developers Conference. Understanding these aspects can help brands craft compelling campaigns that resonate with their audience and achieve desired business outcomes. Most advertising was targeted at the sahibs and the memsahibs who ruled pre-independence India. Dunkin’ (Previously Dunkin’ Donuts) One of the best examples of influencer marketing campaigns is this donut brand’s collaboration with Charli D’Amelio. So in […] Mar 19, 2020 · 4. But there are also times when they have nothing to do with a specific Sep 4, 2017 · Instagram Marketing Campaign #2: RYU’s Instagram UGC Contest. In 1990, a classy ad which featured a girl cheering and running on the pitch for a male cricketer striking a shot. 4. There’s no greater feeling than discovering an artist before they become famous. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small. While staying true to its target audience and values, the company planned and funded an extreme skydiving stunt, which took place in 2012. #ShareTheLoad- Ariel Matic. On International Women’s Day in the UK a poster campaign sought to highlight unconscious gender bias. As marketers continue to reshape their businesses for a digital-first era in 2022 , these concepts can serve as a guidepost for what's working on the messaging and media strategy Mar 9, 2020 · 1. A subsequent tech rout sent out shock waves. The exciting summer of sport is upon us, with the sun shining across the nation and the Euros 2024 tournament in full flow (albeit England’s nerve-racking start), we set out to collate the most impactful Creative, Digital, and OOH marketing campaigns released in June 2024. On average, brands spend $2. Building a successful Instagram hashtag strategy around a giveaway is a great way to drive up your engagement, and that’s exactly what Vancouver-based athleisure brand RYU did with their #WhatsInYourBag Instagram marketing campaign. Feb 17, 2023 · The brand has managed to generate a huge buzz around the sporting event, despite spending absolutely nothing on marketing. Effective marketing campaigns could be game changers. Spotify’s #foundthemfirst Campaign. However, while some succeed in evoking the desired response from their audience, others fail to achieve that. This article highlights the top 10 travel marketing campaigns that have done just that, analyzing the strategies and impact that put them ahead of the pack. It needs both. The one that stands out the most is the #SwiggyVoiceofHunger campaign which they launched in association with Dentsu Webchutney. --ar 16:9. Digital line. " Feb 26, 2024 · The most successful marketing campaigns share common characteristics that set them apart in the crowded advertising landscape. An either-or between creativity and data won’t work for any brand to stand out today. It also led to a 74% increase in positive engagement versus previous work and was the most effective brand campaign it has launched based on short-term new business sales appealing to target audiences (28% more effective May 23, 2019 · Here the Drum looks back on some of the most memorable campaigns in Coca- Cola's advertising history. #PublicRelations #FamousCampaigns Sep 26, 2023 · The marketing campaign for the 2016 movie Deadpool stunned audiences with its eccentricity, which was expected coming from a character like this anti-hero. Without further ado, here are 22 of 2022’s best marketing campaigns: 1. Check out the list below for killer campaign examples from major brands around the world. #PublicRelations #FamousCampaigns Aug 8, 2023 · Dove had a win with the positive body image “Real Beauty" campaign featuring real women in a positive light. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad ‘plays down the sacrifices people have historically taken in utilizing protests. Jun 13, 2018 · Here’s the story of one of the most famous ad campaigns in history. Dec 7, 2021 · Below, Marketing Dive breaks down the 2021 campaigns that were able to thread the needle deftly, balancing boldness with an execution that resonated with consumers. Jan 4, 2021 · Throughout the year, the Hollywood star and entrepreneur proved a modern-day marketing master with his production company, Maximum Effort, on campaigns for his brands Aviation Gin—including an Nov 7, 2018 · 1. 5 million from earned PR when launched to trade and consumer press. Nov 14, 2022 · That’s why you should cash in on it by creating great Christmas marketing campaigns, so here’s some food for thought from 30 famous brands. The New York Times coverage on the matter says it best: “Elle Hearns, the executive director of the Marsha P. Brands need their marketing campaigns to be relevant and frequent. It aims to fuse all aspects of marketing such as advertising, PR, social media, and traditional channels so that all work together to present a unified messaging experience. The world's biggest brands, such as Adidas and Coca-Cola, use a global standardization strategy to create a consistent brand experience across regions and languages. Scotland’s “Yours to Enjoy. Dove – “Stop The Beauty Test” Campaign. The carbonated beverage category had already been declining in volume for a couple of years before this Coca-Cola campaign. Juliann Sivulka, author of Soap, Sex, and Cigarettes: A Cultural History of American Advertising, this was the first ad in marketing history that used an emotional appeal, warning Nov 30, 2021 · Meanwhile, the campaign generated a reach of 8. Nov 26, 2020 · This epic music marketing campaign capitalizes on fans’ fear of missing out and our society’s need to experience the hype. Feb 6, 2019 · Personally, I believe that a successful marketing campaign is a campaign that will sincerely touch the customers' hearts, provoke laughter, make a change in customers' life, provide inspiration A powerful marketing campaign is so much more than higher sales numbers. Each campaign hits its target audience straight in the heart. . deprivation marketing. BBDO Guerrero's "Labels Against Women" commercial for Pantene is a striking depiction of our zeitgeist: the modern Filipino woman who has evolved further from the cosmopolite Filipina of the '60s and '70s and asserted her sovereignty and authority in today's hyper-corporate world. Like every year, 2019 was packed with marketing campaigns. Dec 9, 2020 · Just Eat – Did somebody say Just Eat? feat Snoop Dogg. Feb 17, 2020 · Yes, creating a musical to advertise your company might seem like an outlandish way to spend your advertising dollars. Nov 30, 2023 · The marketing campaign featured out-of-home ads across London and social media campaigns with the hashtag #AbsolutelyHeinz, aiming to get creators involved on Instagram and TikTok. Professionalism came in when Dec 26, 2022 · 2. While goals come first with any good content marketing campaigns, I typically use the written word as the foundation of my content strategies. Apr 4, 2024 · Coca-Cola is frequently celebrated for having some of the best marketing campaigns, with their “Share a Coke” campaign being particularly noteworthy for its global reach and personal touch. It is all about redefining impossible beauty standards and showing a more realistic and diverse representation of women than what we usually see in the media. Swiggy. A clear, concise message is the cornerstone of any Jun 13, 2024 · Explore best in class campaigns and initiatives from destination marketing, economic development and investment promotion organizations around the world. An Irish cancer charity made an important change to one of Dublin’s most famous statues. Swiggy had an outstanding year with a multitude of marketing campaigns that rocked their social media handles. Brand: Women in Games. Mar 30, 2022 · 13 famous marketing campaigns from the last 100 years The first television commercial to air in the world was in 1941 for the Bulova Watch Company, which cost between $4 and $9 to make (less than 4200 in today's dollars). Amul is a famous Indian Brand in the dairy industry producing and offering a wide range of products from milk to cheese to its customers. It was an empowering campaign. 25,915 days symbolizes the average lifespan of a human being, emphasizing the importance of living every day to its fullest Aug 3, 2022 · 22 best marketing campaigns. These top 30 We’ve put together a list of six of our favourite creative recruitment campaigns that you can take inspiration from for your next recruitment marketing campaign. Gender Swap. Nike, the Sports Apparel Retailer: Nothing Beats a Londoner. Product or service-specifc marketing campaigns: to promote an existing product or service that needs some extra love. Aug 22, 2023 · 1. Nor was he the Dec 5, 2023 · 2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. ji ov kl et np lg it ho kf qf